McCormick Foundation

 

 
 
McCormick Foundation Beyond the Ball

Our Chicago. Our Opportunity.

The Robert R. McCormick Foundation is one of the country’s leading charitable foundations, aimed at cultivating educated and engaged communities and helping all Chicagoans have the opportunities they need to succeed.

The Communities Program seeks to improve educational, health, employment and economic opportunities for those facing challenges that hold them back from reaching their dreams.  By partnering with donors, local non-profits and community leaders, the program gives members of the community a chance to sharpen their skills, build on their strengths and create a brighter future for themselves.

Creative Strategy

Partnering with Prosper Strategies for the McCormick Foundation’s Communities Program 2018 year-end campaign, our concept played out a series of “Our Opportunity to ______,” allowing grantees to tell their own stories and donors to see the kinds of opportunities they can help fund.  By telling positive stories about the individuals who have thrived through programs in the three focus areas, we’re flipping the narrative one typically hears about Chicago.

Photography

Provided custom photography services for their print campaign, website and social media, shooting individuals and groups taking part in the programs.  

Film

Produced four videos combining interviews with participating individuals and observational footage of the programs in action--one that spoke to the overall mission of the Communities Program and three that expanded on personal stories of those involved.

 

Hi there!

Thanks for stopping by the studio journal. In the spirit of a personal diary, this is a peek inside the creative process were we share project ideation, production tips and inspiration from our travels along the way. Enjoy! 


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Simon Edelman