Through the poetic language of visual storytelling we capture the layered and emotionally engaging sensory experiences that audiences crave.


We're naturalists.

Our best fit is with teams looking for an authentic perspective. 


A team of makers & doers.

Our tribe of storytellers, strategists, visual designers, writers and producers help brands and people be authentically themselves.


Simon Edelman

Founder + Filmmaker

Always making lists. Adventurer. Maze-maker. Lover of the moon, ice cream, sunglasses, music and dancing. Simon’s lyrical eye and keen sense of timing has garnered him critical acclaim and awards. This ain’t his first rodeo, Simon was previously the Chief Creative Officer for the Department of Energy and the Creative Director for Illinois Governor Pat Quinn. He lives to connect seemingly unconnected ideas.

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Ryan Croke


Dad. Husband. Boy Scout. Jokester. Dance moves to rival Elaine. Lover of waffles for dinner, lap swimming and family. Ryan is a versatile, veteran communications and public affairs executive with broad experience in high-stakes, crisis communications and public relations. Ryan serves on the Boards of Directors for the Boys & Girls Club of Illinois and Innovate Springfield.

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Chrysse Haynes

creative Director

Pet mama. Color worshiper. Painter, chef, gardening enthusiast and aspiring writer. Lover of PBS masterpiece, clashing patterns and silence. With over a decade of experience as a photo art director for Fortune 500 companies and the federal government, Chrysse curates meaningful experiences through visuals that make us all feel a little better about life.

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Chris Sato

Producer + Director

Handsome devil. Addicted to scuba diving. Once swam with 100 sharks and was head-butted by one. Horror filmmaker. Lover of travel and corgi. Raised by filmmaker parents, Chris was enveloped by the entertainment industry at a young age. Allowing creative discovery to guide him, Chris takes on challenges with an unrivaled bravado and an enviable sense of optimism. Trust us, he’s laid back.

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Michele Pearson


Undefeated Scrabble champion, polka-dotted amateur historian and museum-meditator. Observant and infinitely curious. Shy, but hoping others will read it as mysterious.  Summer Babe (Winter Version).  Michele approaches the storytelling process by using her journalistic background as a guide to make sense out of nonsense while building cohesive narratives.

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