luck is not a health plan
Get Covered Illinois
Because the target market did not fit into one easily definable mold—essentially being all uninsured residents of Illinois—we needed to take multiple approaches to getting the message across in order to appeal to different sensibilities. Our video campaign featured humorous videos to grab attention, particularly from a younger audience; testimonials by those who had been positively impacted after signing up; peeks inside the exchanges and interviews with enrollment navigators to inform the public how the process work; and Spanish-language videos to engage the Hispanic population. Under the Affordable Care Act, more than 850,000 Illinoisans have enrolled in healthcare plans, including through the Medicaid expansion.
Chicago / Video & Creative Strategy
In collaboration with Downtown Partners Chicago and Fleishman Hillard, we created a campaign to educate uninsured Illinoisans on the Affordable Care Act, promote the state’s healthcare marketplace and get residents to sign up for coverage. For some residents, the term “Obamacare” carried negative connotations, so part of our branding challenge was also to assuage their fears and clarify the mission of the ACA.
Syncro Studios, FleishmanHillard and Compass Public Affairs won Emmy Awards for two of their videos:
“Medical Shopping Network” won Outstanding Achievement for Public Affairs/Current Affairs Programming – Program/Special.
“GCI Success: Carlos’ Story” won Outstanding Achievement for Public Affairs/Current Affairs Programming – Segment.